In How to Survive a Media Blitz: an Academic’s Guide, Erin Thompson describes things you should know in order to be prepared. Link to the article from the Chronicle of Higher Education.
In addition, in case you were unable to attend the Spring Research Workshop on May 15, the slides from Douglas Keddy’s talk on responding to the media are available on the OWL Research Site (under Knowledge Mobilization).
photo credit: wilson leonel Wilson Leonel Painting 138 via photopin (license)